ENGAGEMENT = INTEREST = INCREASED DONORS AND FUNDING!
• Utilize social media (Facebook, Twitter, YouTube, Pinterest) to encourage voting within all constituencies (employees, visitors, donors, board).
• Promote voting via all communications vehicles: website, email blasts, newsletters, blogs, facility signage, direct mail, etc .
• Create a handout that directs people to vote.
• Post a YouTube video to website and Facebook.
• Talk about voting at meetings, in classes, and at special events.
• Host a function – vote in person, $10/vote/offers chance for “conversation around conservation.”
• Identify national story trends, anniversaries, events that relate to your item – for publicity, or just a way to call attention to
your item and the need.
• Create a special interest group for fundraising and a measurement tool (thermometer) for informing your constituencies
about fundraising progress for the object. Post everywhere.
• Sponsor a quarterly “Top 10” contest displaying potential nominees for next year; $10/vote, executed through Facebook or
on your website.
• Develop a special acknowledgement for the donor(s) who pay for conservation of the item, with certificate or other
item…great hook for media coverage as a follow up.
• Report on item conservation. Show progress reports online, in person at your museum, showing conservation at work.
• Develop an event themed around your particular item, held on a significant date for the item.
• Think about gift shop opportunities: Create a mouse pad, t-shirt on your artifact. Proceeds go to conserving it. Give this
item to donors who give more than a certain amount.
• Display your item at community events (if possible; if not, display photos).
• Find opportunities to bring the item into educational venues.
• Keep your donors informed!
• Develop a special appeal for donors and include this in as many outreach areas as possible.
We hope to see your nomination soon!
