I read an interesting Harvard Business Publishing blog by Don Pallotta, a leading expert in nonprofit innovation, focused around how so many not for profits do not invest in advertising. Besides the obvious lack of funding for such endeavors, I wonder why there is not more advertising in the nonprofit world? Do nonprofits eschew advertising as below their virtuous purposes? Do we think our intrinsic value is so great that we don't have a need for advertising? Is it simply a lack of money? Is it that people drawn to careers in the nonprofit world are not business-savvy enough to focus on marketing and advertising the same way an entrepreneur might? And, my final question, are we shooting ourselves in the collective 'foot' by not focusing more on spreading the word about all that we are and all that we offer????
- Heather
1 comment:
Interesting!
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