Ukrop's Monument Avenue 10K race. Also on Saturday (and hopefully again on Monday!), Richmond's own VCU Rams Mens' Basketball team will be competing in the NCAA Final Four (Monday would be the Championship)! This made me start thinking, are the museums in the Richmond region plugging in to the enthusiasm (and FOOT TRAFFIC!) that this weekend will surely bring?
When the VMFA opened it's renowned Picasso exhibit recently, businesses around Richmond responded and plugged in immediately, offering Picasso-themed menu items, discounts to folks bringing their Picasso ticket stubs, and more. Clearly, when a business person sees an opportunity to bring customers, he or she takes advantage!
Can we say the same for our museums? With Richmond in the spotlight this weekend, what will your museum do to make sure it shines your way - at least just a little? Will you engage with the community? There are a lot of opportunities here for creative (and even not so creative!) community engagement. The lead article in our Winter 2009 VAM Voice Newsmagazine focused on museums innovating to survive - and it highlighted creative programming and partnerships that museums have forged throughout Virginia to remain relevant and to become active players in their communities. I'd love to add to our list of great innovations some ways that Richmond-area museums are plugging in to this weekend's "madness" or ways that museums in other parts of the state have done the same when community opportunities present themselves. If you have an example to share, please leave us a comment!
Virginia Association of Museums