Session Preview: Engaging Your Audience with Social Media

Social media continues to grow in its importance to our organizations. Everyone is on Facebook, and many are on Twitter, Pinterest, and LinkedIn. And those are but a few of the many platforms available.  How do you prioritize which outlets to use, who manages social media at your museum, how often should you post, and how does this interact with traditional media? So many questions.

VAM has some answers, from a seasoned museum/tourism communications team at the session “Engaging Your Audience with Social Media.” And as you might expect from communications and marketing professionals, the team is seeking your input to design a session that meets your needs. Visit their Facebook page, “VAM Engaging Your Audience with Social Media” and after you register, please respond to the survey about this session to further assess your needs.

Social media is a dynamic field, full of constant changes and surprises. With some preparation and the right resources, you can capably represent your museum in this exciting dimension of communications. See you at the Homestead!

Suzanne Hall  
Chief Communications Officer
Virginia Museum of Fine Arts
200 N. Boulevard / Richmond, VA 23220-4007
T 804.204.2704 / F 804.204.2707 / M 804.839.3488
email: suzanne.hall@vmfa.museum